Creative Strategist — Kathmandu, NP

Saman
Karki.

I build brands that feel intentional. Content that earns attention. Strategy that actually gets made.

View work

Services

Content Strategy 01
Brand Positioning 02
Scriptwriting & Direction 03
Social Media Management 04
Visual & Graphic Design 05
Brand Audits & Reports 06

Selected Work

One client. End to end.

Built the content system, wrote the strategy, shot and edited the content, designed the assets, and tracked what worked.

Garud Corporate Group — Kathmandu

Brand Audit & Content Strategy

Joined as a one-person creative department. Diagnosed why two branches of an established security company were invisible online — then built and executed the system to fix it.

Brand Audit Content Strategy Scriptwriting Video Editing Graphic Design Data Tracking Presentation Design
Jun — Sep 2024
  • Two active branches with no distinct identity
  • Haphazard posting, no content system
  • Broken Instagram link, inaccessible app
  • Brand confused with parent company
  • No emotional appeal or storytelling
  • Brand perception gap analysis
  • 4-pillar content strategy across 5 platforms
  • 4 content series with full episode plans
  • 12-post monthly calendar
  • Year of festival content in advance
  • Platform-specific recommendations
  • Scripts written, shot & edited
  • Canva graphics & brand assets
  • Company presentations redesigned
  • Office wall value displays
  • Pamphlets & print collateral
  • Performance tracked via Excel

About

Strategy with taste.
Work that moves.

I'm a creative strategist based in Kathmandu. I gravitate toward the intersection of brand identity, content, and emotional positioning — the work that makes a brand feel like something, not just look like something.

My approach is concept-first and execution-honest. I don't polish ideas into oblivion before testing them. I think in systems, write clearly, and care deeply about whether the work actually lands.

Currently building Brutal — a creative studio focused on intentional brand work, and available for freelance engagements.

Strategy

Brand Audits Content Strategy Platform Planning Positioning Funnel Thinking

Creation

Scriptwriting Video Editing Canva Design Copywriting Storytelling

Tools

Canva Excel / Sheets Notion CapCut Meta Suite

How I Work

01

Understand

I start by looking at your brand the way a stranger would. What do they find, feel, and conclude? That gap is where the work begins.

02

Position

Before making content, we define who it's for, what it needs to do, and what the brand actually stands for. Strategy first.

03

Build

Scripts, visuals, calendars, systems. I execute across the full creative chain — not just the idea, the thing itself.

04

Refine

I track what lands and why. Content strategy isn't set-and-forget — it's a loop that gets sharper over time.

Contact

Let's make something real.

Open to freelance work — content strategy, brand audits, creative direction, social media. Based in Kathmandu, working anywhere.